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Photoshop (and Illustrator) rival slashes prices by 50%

Serif Affinity Photo

Serif Affinity Photo/Publisher/Designer - $24.99 each
Serif is currently offering its creative photo editing, DTP and graphic design software at a 50% discount to assist the creative community in these challenging times. New users can also trial each application for three months without any commitments, making the Affinity Suite a great Adobe alternative.

Serif has been in the business of making creative software for decades and while its biggest competitor has made the jump to a subscription model, it has stuck ardently with the lifetime license.

In these difficult times, Serif has slashed its prices to make it easier for the creative community to sample its platform. Right now, its photo editing software (Affinity Photo), DTP software (Affinity Publisher) and graphic design software (Affinity Designer) are available for $24.99/£23.99 (about AU$40) each on macOS and Windows. Affinity Photo and Affinity Designer also have an iPad Pro version that costs only $9.99/£9.99 (about AU$16).

That’s a 50% saving on the usual price and you can even trial the applications for three whole months without any commitments.

Affinity Photo’s toolkit includes RAW processing, panorama stitching, warping tools, a healing brush, and all the advanced color-refining tools you’d expect from a premium image editor.

Affinity Designer is ideal for illustrators and web designers, with unlimited artboards, non-destructive effects and adjustment layers, RGB, CMYK, LAB, Pantone and ICC color management, and 10 million+ percent zoom.

Found a cheaper product?

Have you managed to get hold of a cheaper product with equivalent specifications, in stock and brand new? Let us know and we'll tip our hat to you.

When we reviewed Designer last year, we found out it demonstrated “immense promise, and if your workflow doesn’t require compatibility with InDesign files, then you should definitely give Publisher, and its two companion apps, a serious look.”

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.