The LG B1 OLED is coming for 2021, but has its thunder been stolen? That's the question on our lips right now, with a BX OLED successor confirmed by LG even as an even cheaper A Series model is set to undercut it on price.
The B Series has, for the past few years, been the cheapest OLED TV in LG's television range. Making do with a lower-spec a7 processor, rather than the a9 models used in higher-up models (C Series, G Series, E Series, and W Series), it's been the closest the TV market has got to an affordable OLED that's actually worth buying.
Change is afoot, though. A new A1 OLED is launching this year, with a few more compromises to specification to drop that starting price even further.
It means the B1 won't be the go-to value buy that the B9 or BX was, possibly seeing the model discontinued in the long run if shoppers largely opt for A1 instead – something we saw in 2020, when the gorgeous E9 OLED wasn't renewed with a new iteration.
So, what can you expect from the LG B1 OLED? Here's everything we know, including the pricing and release date information shared by LG so far.
LG B1 OLED release date
The LG B1 has had a confused status for a while. The B Series usually launches later in the year after the C Series and G Series, and early reports in 2021 suggested LG wasn't sure it was releasing a B1 model at all.
It turns out the B1 is coming, but not to every region.
In the UK, the LG B1 will release on April 24. In the US, however, the B Series is being discontinued to make way for the new, entry-level A1 OLED series.
LG B1 OLED pricing and sizes
We do have pricing for the LG B1 OLED, though the value proposition varies between countries.
In the UK, you're paying a bit more than the launch price of last year's BX, with a 55-inch model setting you back £1,499, while the 65-inch and 77-inch models cost £2,299 and £3,799 respectively. The BX, on the other hand, launched at $1,399 / £1,299 / AU$2,995 at 55 inches, and $1,999 / £1,799 at 65 inches, meaning there's been a small uptick – possibly to stress the value of the new entry-level A1 OLED.
In Europe, the B1 is retailing for 1,800 euros for a 55-inch size, which is the same as last year's BX, meaning there's been no price increase.
This is the first time the B Series will get a 77-inch size, though it won't get the compact 48-inch size found on the C Series or A Series. However, there is still more flexibility in sizing than before, and we could always see additional models announced down the line (a new 42-inch OLED panel size is on its way, after all).
LG B1 OLED specs and features
The LG B1 OLED won't be the cheapest OLED TV put out by LG this year, but it sounds like not too much is changing over last year's BX.
You're getting a step-down a7 Gen 4 AI processor rather than the a9 Gen 4 AI chip used in the C1 and G1 OLEDs. The a7 isn't quite as advanced (hence the price drop), and tends to lead to more banding and video noise in dark scenes, but it still makes for a generally favorable picture.
It will still benefit from some of the AI advances of LG's chipsets this year too, using deep learning to better analyze discrete objects onscreen, meaning people, backgrounds, and sections of text are all properly distinguished from each other. "Every adjustment to picture and sound is automatic, so everything you watch is spectacular," says LG's website.
It's a 4K OLED, so you'll get a crisp 3840 x 2160 resolution, along with a 120Hz panel and LG's webOS smart platform – which has been overhauled with a sixth iteration for this year, ditching the half-screen overlay for a full-screen home page, and somewhat tidier tile icons.
In terms of sound, the B1 OLED does get 40W of audio output with its downward-firing drivers, rather than the meagre 20W found on the A1 OLED. The B1 will also include two HDMI 2.1 ports, unlike the A1, which won't have any.
HDMI 2.1 is needed for a host of gamer-centric features like 4K/120Hz gameplay, as well as VRR (variable refresh rate). The B Series and above will also get G-SYNC and AMD FreeSync support to reduce screen tearing on PC-linked gaming TVs.
What does 'B1' really mean?
For those not au fait with LG lingo, the 'B1' is the specific product number applied to this year's B Series OLED.
The letter 'B' denotes the television series (alongside 'A', 'C', 'G', and the now-discontinued 'E' Series), while the number corresponds to the year of release. In 2019, these numbers were all '9', as in 'C9' or 'B9'; in 2020, the number became 'X' ('ten'), while 2021 is resetting to '1'.
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