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Here’s an impressive free SEO tool that you've got to test right now

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Ahrefs Webmasters Tools - FREE

Ahrefs Webmasters Tools - FREE
This top SEO tool is now free for anyone to use. It's particularly great for small businesses looking for a way to boost their online presence - and it's seriously easy to use. Check it out!

Popular SEO platform Ahrefs has launched a new free service, in a bid to democratize access to SEO tools.

“The fellow marketers have long been asking us for an affordable Ahrefs account that would let them get SEO data just for their own website,” explained the firm, whose new service will soon join our list of the best free SEO tools.

Ahrefs Webmasters Tools allows you to manage backlinks and keywords and audit your website for free - you don’t even need a credit card to sign up. According to a company spokesperson, thousands have already taken advantage of the new free service.

“Believe it or not, we care about people who can't yet afford tools that help make websites and content discovered. Big players invest heavily in professional SEO and content promotion to help get their content found. What does it make to small businesses, nonprofits, and educational institutions? They struggle to get the organic traffic that their websites deserve,” she added.

Naturally, you don't get all the bells and whistles with the free service. Given the need not to cannibalise its paid tools (Ahrefs cost $990 per year at minimum and $9,990 for the premium tier), it's unsurprising that there are some limitations on crawled URLs and how long data is retained.

Note, the service does use Google Search console verification, but only in a limited fashion. According to Dmitry Gerasimenko, Ahrefs found and CEO, "we don’t use any data from GSC besides the list of websites for ownership verification. [But] we will explore if aggregated data can help us build better models."

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at ITProPortal.com where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.