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Global appetite for website building reaches new highs during pandemic

(Image credit: Shutterstock / NicoElNino)

The past two weeks have seen a significant surge in global searches for the term 'build a website' - which attracted far more queries than 'website builder' according to data compiled via Google Trends - marking the most significant peak since the beginning of 2016.

Google predicts this week could see an even higher search volume, as thousands look for smarter ways to start their own businesses amid the most significant economic downturn since the Great Depression of 1928.

Dozens of countries worldwide have also enforced strict lockdown measures in a bid to inhibit coronavirus transmission, driving millions to seek out new skills while sitting idly at home.

The search growth in North America could also have been spurred by the release of the $1,200 stimulus cheque to millions of US households.

Meanwhile, among African nations, the query 'how to build a business website' has seen a 110% rise in the past three months alone.

Website builders provide a simple and intuitive way for freelancers and small businesses to create their own online space. Total visits to Wix - one of the largest website building services in the world - grew by 12% in March 2020, with traffic to ecommerce website builder Shopify growing by a similar margin.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the legendary Mike Magee as mentor. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.