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Amazon was the big winner from 2021's Black Friday and Cyber Monday sales

Woman entering credit card details on a laptop
(Image credit: Getty)

If you bought something on Black Friday or Cyber Monday, maybe a little Christmas present, you definitely weren't alone in 2021. Millions of people took advantage of the sales bonanza this year, receiving big deals on loads of things in return. 

To help make sense of how huge the occasions are, TechRadar Pro commissioned a survey one OnePulse, which asked 500 respondents some questions about the festivities. 

Amazon is the winner and it's not even close

According to our survey, carried out by OnePulse, of the 500 respondents a whopping 34.6% bought items from Amazon, the largest group, followed by those who did not participate (33.4%), bought from a high street retailer (14.6%), or bought from Wish, Aliexpress, Shein, or elsewhere (17.4%). 

In terms of sourcing the deals, respondents were more divided: 29% went straight to the store (on or offline); 22.6% used Google; 11% used promotional emails; 8.4% used WhatsApp; 6.4% used Facebook and/or Twitter; and the remaining 22.4% did something else entirely. 

But were all of the deals worth it? 30.6% were either very or somewhat happy; 30.4% were ambivalent; 22.4% were either very or somewhat unhappy; and 16.6% had no opinion at all. 

Max Slater-Robins has been writing about technology for nearly a decade at various outlets, covering the rise of the technology giants, trends in enterprise and SaaS companies, and much more besides. Originally from Suffolk, he currently lives in London and likes a good night out and walks in the countryside.