Blogging is a great way to build a community, share your interests with the world, and make a profit while doing so. If you want to start a blog, however, it’s important to know exactly how to do so.
To create a successful blog, you need a clever strategy. Otherwise, it can be challenging to make your brand stand out and gain a following or turn into a profitable online business.
That’s why we’ve come up with a step-by-step guide on how to start a blog. We’ll also cover ways to monetize your blog and offer some extra tips to set you up for success.
- Check out our roundup of the best blogging sites
What is a blog?
A blog is a type of website consisting of regularly-updated content. The term originates from the word “weblog”, meaning to log information online.
The main content of a blog is the blog post, which is an individual web page containing an article about the blog’s subject matter. Most often, you will find these entries displayed in reverse chronological order on the homepage – from latest to oldest.
Why should you start a blog?
Starting a blog can help you expand your network – if you’re an expert in a field, blogging will establish your reputation.
It’s also possible to generate sizable passive income by blogging. Some common ways to make money from your blog are affiliate programs, sponsorships, and display ads.
If you have an online business, blogging can increase the chances of gaining more traffic via SEO. Research shows that business sites with a blog have 434% more indexed pages in search engines.
Creating a successful blog requires more than good writing skills, however. It also involves audience research, the best SEO practices, and a well-crafted marketing strategy.
- We've also featured the best free writing software
Step-by-step guide to starting a blog
With all of the benefits and considerations in mind, check out our guide on how to start a blog.
1. Brainstorm blog ideas
Start your blog by picking a niche – a range of topics that your blog content should stick with. It should align with your passions and skills, making it easier to plan out and build content about it.
Simultaneously, the blog topic should have an existing following. Picking an unpopular niche can make it difficult to build an audience and attract partnerships to monetize your blog with.
Here are some guiding questions you can ask yourself:
- What kind of bloggers do you follow?
- What subjects are you an expert in? If a person comes to you for help, what is it usually for?
- What kind of blog content is lacking in the industry you’re passionate about? How can you fill in the gap?
- We've put together a list of the best mind map software
2. Chose a blogging platform
The next step is choosing a platform to build your blog with. For this, we recommend using WordPress.org. It’s a content management system (CMS) with robust blogging tools and a vast collection of plugins that can help you customize the site.
Using a CMS requires a web hosting service to get the blog up and running. Here’s a list of top web hosts to launch a self-hosted WordPress blog with:
- Hostinger - This hosting company offers a 99.9% uptime guarantee and a beginner-friendly control panel, starting from $0.99/month. Our Hostinger review shows the pros and cons of their hosting plans, service, server performance, and customer support.
- Bluehost - A web hosting provider with great site performance and a one-click button to install WordPress. The prices start from $3.99/month. Read our Bluehost review for more information.
- HostGator - A web host offering unmetered bandwidth with all of its shared hosting plans, which start from $2.75/month along with a 45-day money-back guarantee. Check out our full Hostgator review to read up on its other benefits.
Alternatively, you can use blogging sites like Blogger. This type of platform already comes equipped with blog hosting, so you won’t have to make a separate purchase.
WordPress also comes in a hosted version in the form of WordPress.com. It allows you to blog for free, although the selection of tools is not nearly as extensive.
3. Pick a domain name for your blog
When picking a custom domain name, choose carefully – your blog name should be short, catchy, and descriptive of the blog’s purpose.
Although it’s possible to use your personal or business brand name, there’s a chance that someone else has taken it. Consider using Namechk to check on its availability on the web and social media.
Another aspect to consider is the TLD (Top level domain) or the extension that appears at the end of the web address. From all of them, .com is the ideal choice for professional bloggers, with the average price for it starting around $8/year and targets a global market. Some web hosting companies also include free domain registration for one year in their plans.
If available, consider purchasing a domain privacy protection service. This feature will protect any personal information from being accessible on the WHOIS public database.
- These are the best domain registrars
4. Pick a blog theme
When designing your blog, start by choosing a theme. It should be responsive and have all the features needed to function correctly. At the same time, the theme should help readers navigate between the articles easily.
If you use a hosted blogging platform, the themes usually come provided on their website.
For WordPress users, free blog themes are available in the official directory. Third-party marketplaces like ThemeForest and TemplateMonster also offer premium WordPress themes. They usually come with perks like regular updates and customer support.
- We've picked out the best WordPress themes
5. Customize your blog
It’s time to customize your chosen theme. Here’s what you can do when modifying a blog:
- Create the website pages - Depending on your preferences, the homepage can double as the blog page, though many bloggers seperate the two. Other than that, you need a Contact page, About page, and separate pages for the blog post categories.
- Set up a navigation bar - It should be visible on top of the header and accessible across all pages. Only include links most relevant to readers’ interests to avoid cluttering the menu.
- Upload a logo - It can set you apart from similar blogs and increase brand recognition. Many logo generators can come up with a high-quality design using some premade icons and AI assistance.
- Customize the colors and fonts - Ensure they represent your brand’s visual identity.
- Add a sidebar - It’s a space next to the main content area intended for displaying a short bio, social media handles, or call-to-action buttons.
6. Add any necessary extensions or plugins
In CMSs and blogging platforms, extensions are add-ons users can install to enable custom additional functionality on a website. In WordPress, they’re called plugins.
A blog usually requires the following types of extensions or WordPress plugins:
- SEO - A popular example is Yoast SEO, which can guide WordPress users on optimizing blog content for search engines.
- Contact form - Enable readers to communicate with you via a fillable web-based form. WPForms is a well-known plugin in this category.
- Spam protection - Blogs are a prime target for spam comments, which can hurt your reputation and web user experience. Prevent this from happening with Akismet.
- Speed optimization - The longer your website loads, the less likely visitors are to stay and explore its content. WP Rocket can solve this problem by enabling website cache.
- Also take a look at our best WordPress themes for blogs guide
7. Create a content strategy
One way to ensure your blog posts remain relevant and interesting to readers is with a solid content strategy. Here’s a guide to creating one:
- Set realistic and measurable goals - Pick a specific and achievable objective you expect to accomplish. An example of this is to accumulate a thousand readers by the end of the month.
- Define your ideal readers - Knowing your target audience can determine the type of blog posts to publish and the kind of writing style to adopt.
- Conduct keyword research - Find out your target audience’s interests using tools like Answer the Public or Google Trends. From there, select the terms that have the most potential to become blog posts.
- Set up a blog editorial calendar - Create a schedule to write and publish the blog posts. Some bloggers prefer to make many drafts in advance and post them one at a time throughout the month.
8. Learn about SEO
SEO is short for search engine optimization, which is a collection of practices that aims to make a web page rank better on search engines. That way, the website can gain more exposure and organic traffic.
Installing some SEO tools can also make it easier to strategize your content for search engines. If you prefer using free software, Ahrefs has a free version and is an excellent choice. It can help with both keyword research and competitor analysis.
- Check out the best onpage SEO tools
9. Install analytics tools
An analytics tool can track your site’s performance, measure the effectiveness of the content strategy, and locate any web-related issues.
Google Analytics is the go-to choice for bloggers. It’s free and can show a wide range of performance metrics, such as the traffic sources and number of blog posts or pages a person visits in a single session.
You only need a Google account to get started. Then copy and paste the Tracking ID to the site’s code to begin collecting data.
- We've also rounded up the best cloud analytics
10. Set up your email list
An email list is a collection of user-submitted email addresses. In blogging, they're intended for marketing purposes, such as updating readers about new blog posts.
Creating one requires email marketing software. It will enable an opt-in form on your website, where visitors can fill in their name and email address. Additionally, it can automate the email delivery and personalize the message for each subscriber.
- These are the best email services on the market
11. Publish and promote your blog
With the blog set up, it’s time to write your first blog posts and publish them.
Refer to the topics you’ve selected from the content strategy to decide what article to write about. Focus on making evergreen content, covering informative topics that will always remain relevant to your target audience.
Remember to promote the blog every time you publish a new post. Besides leveraging your email list, establish an online presence in social media networks often used by your readers. Also, take part in community-oriented sites like Quora and Reddit to expand your reach.
12. Collaborate with other blogs
Guest posting on other blogs in your niche offers the chance to broaden exposure and establish credibility. Plus, it’s an excellent way to build backlinks – which is essential for ranking well on search engines.
To land your first guest posting opportunity, make sure to send an enticing email pitch. Address the recipient by name and make the message personal. Prove that you’ve researched the blog in-depth and mention some articles you like.
Lastly, attach a draft of the post you want to write about so that the blogger can visualize what the article looks like. Ensure that it follows their submission guidelines and writing style.
- Here's our list of the best online collaboration software
How to monetize your blog
Now that you’re more familiar with blogging, let’s discuss the many ways to make money while doing so. Here are several profitable blog monetization methods:
- Ad displays - This tactic requires signing up on an advertising network like Google AdSense, which will partner you with brands that want to advertise their business on your website.
- Affiliate marketing - With this method, you will join affiliate programs to find products to promote on your blog posts. You will earn a commission every time a reader clicks on the affiliate link you’ve provided.
- Sponsored content - This is a common monetization technique for popular bloggers. Brands will pay them to have their products or services featured on their blog posts, usually in reviews or recommendations.
- Online courses - If you like teaching, try to monetize your blog with video courses on topics that your readers might have questions about. Besides generating income, it’s also an excellent way to establish your expertise in the field.
- eBooks - Many bloggers use this method to repurpose and combine their existing content into one in-depth file. Besides selling the eBook on the blog, you can also self-publish with Amazon KDP to gain more exposure.
- Coaching services - This tactic is similar to that of offering online courses – it usually involves personalized mentoring sessions and virtual workshops.
- Membership plans - If you manage to build strong audience engagement, consider launching a private community where readers can access exclusive content and connect with you more personally. Patreon is the go-to platform for this.
What makes a good blog
A good blog should offer high-quality and valuable blog posts to its readers. Below are the defining characteristics of such content:
- Original - It provides new, helpful information or angles not discussed by other blogs. Most importantly, it doesn’t plagiarize existing content.
- Comprehensive - The article explains the blog topic in enough detail, covering all the questions the reader may have. That way, they won’t have to look for other sources to understand the subject.
- Readable - The blog post uses short paragraphs to make the text easily legible. It also employs unordered and ordered lists when appropriate to help the reader scan the content faster.
- Easy to understand - The best practice is to use simple language to cater to audiences of all levels. Other methods include employing active voice, avoiding industry jargon, and using short sentences.
- Organized - There are headings and subheadings to help with content navigation. Some blogs also utilize a hyperlinked table of contents at the top of the article.
- Useful imagery - The article includes pictures, infographics, or videos to make the information more engaging and comprehensible for visual learners.
- SEO-friendly - It includes relevant keywords to help search engines understand the content and decide which terms the blog post can rank for. Experts also believe that articles with more than a thousand words have higher chances of ranking.
- Enticing title and introduction - These get the audience to click on the blog post and check out the content. At the same time, it doesn’t utilize clickbait techniques to mislead readers.
Tips, tricks and tools to help your blog succeed
Now that we’ve learned how to start a blog, let’s discuss the tips and tools that can launch your blog to success.
Tips and tricks to grow your blog
To sustain your blog’s growth, follow these tips and tricks:
- Focus on a specific audience - The purpose of this is to make your blog stand out among others and attract more attention. Take a look at the workout blog Nerd Fitness as an example, which appeals to nerd culture fans.
- Build your audience - Brands generally prefer blogs with high traffic to maximize their exposure. For this, it’s important to foster engagement with your visitors by employing constant and effective communication.
- Comment on other blogs in the niche - Do this to expand your network and raise brand awareness.
- Update your old posts - Since search engines prefer fresh content, it’s essential to renew the information on your earlier articles. Also, consider reposting them on social media to boost traffic.
- Optimize the user experience - Ensure your website design has a good navigation system so that readers are comfortable exploring the blog. Utilize tags and categories to help them find similar content.
- Diversify the monetization methods - Most six-figure bloggers like Ryan Robinson do this to make a full-time income from their blog. Not only can this increase the monthly revenue, but it will also provide more financial security.
- Learn basic website management - Such knowledge will be beneficial when the blog experiences technical issues.
Tools to help you start a blog
Besides the already mentioned extensions and software for SEO, analytics, and email list building, consider installing these tools as well:
- Content calendar - Use it to keep track of deadlines for writing, editing, and publishing. It can also help with scheduling your social media posts. CoSchedule is an excellent tool for this.
- Password manager - WordPress is known for being prone to hacking attempts, so extra precautions are necessary. Tools like LastPass make it easy to create and manage strong passwords for all the websites and apps that you use.
- Graphic design platform - It can help create engaging visuals for the blog content and social media feed. Check out Canva for a free and beginner-friendly option.
- Stock photos - Another great way to add more visual appeal to your content with minimal effort. Visit Unsplash if you’re looking for a free option.
- Time management app - Use this to keep yourself focused when writing blog posts. We recommend using Toggl, which can track work hours and analyze them to help improve your productivity.
- Grammar checker - Flawless sentence structure, spelling, and punctuation can make the blog more credible and easier to understand for readers. Install Grammarly to keep them in check.
- Webmaster tool - This software is usually provided for free from search engines to help site owners monitor their ranking performance. An example is Google Search Console, which can track the click-through rate generated from search engine results pages.
Starting a blog
Now that you know how to start a blog, all that’s left to do is take the first step. Let’s recap:
- Brainstorm for a blog niche that suits your interests and has potential for traffic.
- Choose a blogging platform. We recommend using WordPress and web hosting plans by Hostinger, Bluehost, or Hostgator.
- Pick a catchy and descriptive domain name.
- Pick a responsive blog theme that helps readers navigate through the blog posts.
- Customize your blog. Set up the website pages, navigation bar, logo, colors and fonts, and sidebar.
- Add extensions for SEO, contact forms, spam protection, and speed optimization.
- Create a content strategy to serve as a guide for writing your blog posts.
- Research the best SEO practices and install SEO tools.
- Install an analytics tool to keep track of your blog’s performance and locate any issues.
- Set up an email list for marketing purposes by using email marketing software.
- Publish your first few blog posts and promote the blog on social media and community-oriented websites.
- Guest post on blogs in your niche to build backlinks and broaden your exposure.
Keep in mind that blogging takes a lot of time and effort. You may not gain a massive following or make money overnight, but it can be a rewarding experience.
Make sure to try our recommended tools, tips, and tricks to ensure future success. Good luck!
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