Erin Gregory

Erin Gregory

With over 13-years-of-experience in the marketing, public relations and non-profit fields, Erin is a driven copy and content writer, digital designer, strategic planner and public speaker. Throughout the course of her career, Erin has managed multiple teams, bringing sales and marketing success to non-profits and for-profit organizations. She brings empathetic, devoted leadership to the team, drives growth through tactical thinking and a consummate work ethic. 

Articles by: Erin Gregory

Klarna: Buy now pay later

How does Buy Now Pay Later (BNPL) work for businesses?

By Erin Gregory published

Buy now, pay later options drive a new line of customers for retailers with a new repayment incentive.

Aldelo iPad POS

What is an iPad POS system?

By Erin Gregory published

The iPad POS systems provide merchants with the opportunity to grow sales, save money, and enhance the overall customer experience.

Businesswoman explaining marketing KPI diagram to coworker

12 Marketing KPIs you should be tracking

By Erin Gregory published

Marketing Find out the must-track metrics to ensure your marketing efforts are engaging your target audience successfully.

woman using a whiteboard to create a marketing strategy

The 7 functions of marketing

By Erin Gregory published

7 essential functions of marketing for every business.

Man sit with laptop document open which reads Marketing Strategy

6 essential B2B marketing strategies that will grow your business

By Erin Gregory published

7 essential B2B marketing strategies for the modern-day marketer.

Cloud POS symbolized by a white barcode in cloudy sky setting

What is a Cloud POS system?

By Erin Gregory last updated

Traditional POS systems are in decline as Cloud-based POS systems take over by encouraging retailers to evolve and enhance the overall customer experience.

Hand pays taps payment card on card reader, screen shows secure payment representing PCI compliance

What is PCI compliance? A Payment Card Industry Data Security Standard (PCI DSS) guide

By Erin Gregory last updated

PCI compliance is a global standard of payment security which protects stored, processed and transmitted payment data.

EMV compliant Mastercard close up

What is EMV compliance?

By Erin Gregory last updated

In our guide to EMV compliance for your retail or hospitality business, we look at EMV definition, law and much more.

Senior woman reads on porch, aging in place successfully

How to age in place successfully: 10 steps to start

By Erin Gregory last updated

Seniors looking to spend their remaining years at home need to consider these important items before making their decision.

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