Skip to main content

YouTube will stream the entire Lego Movie as an advertisement for the sequel

In preparation for the release of The Lego Movie 2: The Second Part, YouTube will be streaming the original Lego Movie in its entirety over Black Friday.

According to The Verge, the film itself will be (thankfully) ad-free, and will be available to watch for 24 hours from 12am PST on November 23. It will be available as an option if you click on a trailer for The Lego Movie 2.

Everything is awesome

The news comes shortly after YouTube began adding free, ad-supported movies to its roster, giving viewers the opportunity to enjoy the likes of Legally Blonde and Rocky without paying a subscription fee.

"We saw this opportunity based on user demand, beyond just offering paid movies," Youtube's Rohit Dhawan told AdAge. "Can we do ad-supported movies, free to the user? It also presents a nice opportunity for advertisers." 

The Lego Movie 2 will arrive in US theaters on February 8, 2019.

Cat Ellis

Cat is the fitness and wellbeing editor at TechRadar. She's been a technology journalist for 11 years, and cut her teeth on magazines including PC Plus and PC Format before joining TechRadar. She's a trained run leader, and enjoys nothing more than lacing up her shoes and hitting the pavement. If you have a story about fitness trackers, treadmills, running shoes, e-bikes, or any other fitness tech, drop her a line.