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Coming soon: billboards with gender recognition

The billboard's utilising face detection tech found in most digicams
The billboard's utilising face detection tech found in most digicams

A research company in Singapore has created the world's first gender recognition billboards.

The Agency for Science, Technology, and Research (A*Star) have managed to install face-recognition technology which not only recognises a person is near, but if they are male or female. The idea being that the advertisement could change depending on the gender of who is looking at it.

What's my age again?

The innovative displays have been showcased at CommunicAsia 2009, where it was also announced that the billboards can track how many people are looking at the advertisements and how long for.

According to Cnet Asia, there's also an age-recognition billboard in the works which uses similar technology that can be found in Sony Cyber-shot cameras.

While TechRadar is all for forward-thinking innovations, this type of tailored advertising is eerily similar to what was showcased in Minority Report – the Steven Spielberg movie – which is acting more of a tick-list for tech manufacturers rather than the work of fiction it is meant to be.

Via Cnet

Marc Chacksfield is the Editor In Chief, at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.