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Domino's Pizza takes a flier on drone deliveries, looks to 2016 launch

Pizza the action
Pizza the action

Domino's pizza could be the first thing that you have delivered to your house by drone, with the food giant taking on the likes of Amazon to be the first to move beyond the trial stage of unmanned deliveries.

Amazon has earmarked the UK as a great testing ground for its drone plans, with the UK Civil Aviation Authority telling TechRadar that it was hoping to learn from the trials.

However, Domino's has gone for a less populous nation, with New Zealand's Auckland seeing a pizza delivered on Thursday and the company now looking to launch a consumer service by the end of the year.


"Our enabling laws and regulation means we have the ideal environment," New Zealand Transport Minister Simon Bridges said after the Domino's test flight.

Droning on

We're still at the stage where having deliveries arrive by drone feels like the stuff of science fiction, but it's looking increasingly like this is going to become a very big deal indeed over the coming years.

As Domino's chief executive puts it: "We've always said that it doesn't make sense to have a 2-tonne machine delivering a 2-kilogram order."

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.