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UAE vlogging app 1TAM wants to bring social media 'back to basics'

Prepare to add one more app to your social media life -  1TAM - One Thing About Me – is a UAE homegrown vlogging app which aims to encourage users to produce and share authentic content.

Launched by Emirati Anwar Nusseibeh and UAE-based serial enterpreneur Khaled Ismail, 1TAM is the first Middle East home grown fully-fledged social media app that aims to connect users through genuine and real conversations.

The app contains similar features seen on Instagram and Snapchat, with users creating up to 60-second videos to interact with other users from around the globe. 1TAM features an ‘Answer Back’ button, which allows users to have direct video dialogue either in the public or private sphere.

“We wanted people to have real dialogue on 1TAM. With the Answer Back feature we are able to create authentic conversations for our 1TAMER’s and connect our community in a unique way”, said Anwar Nusseibeh, Co-Founder at 1TAM.

1TAM also introduces a point system encouraging community building and engagement that will ultimately allow users to redeem points against goods, services and discounts.

The app is available on iOS and will be coming soon to Android. The founders are now seeking forward-looking investors for a second round of funding.