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The 48-inch Sony A9 OLED is available to preorder – but is it cheap enough?

(Image credit: Sony)

If you want an OLED TV on the smaller side, Sony may have the TV for you. The TV brand has announced pricing and availability for the 48-inch size of its excellent A9G OLED (2019), which launched last year and has featured in many of our best TV buying guides since.

The 48-inch Sony A9 OLED TV, is currently available to pre-order in the UK and Ireland for £1,799. There's no pricing for the 48-inch model on Sony's US website yet – where it sports a slightly different A9S branding – that pricing suggests it will retail for $1,799 or thereabouts. It's currently unknown whether this unit will be made available in Australia.

Given the 55-inch model – previously the smallest available size – retails at $2,299 / £2,299 / AU$5,199, it's a considerable price drop, and will make the 48-inch model the best way to get a high-end Sony OLED into your home for less. Our main issue with the A9G previously was (aside from the lack of HDR10+) simply its high price point, so a smaller, cheaper model definitely doesn't go amiss.

As a 4K HDR television, you're getting state-of-the-art streaming resolution and an expanded dynamic range for enhanced color and contrast. You'll get Sony's X-Motion Clarity feature for smooth, judder-free movement, as well as Acoustic Surface Audio to literally vibrate audio out of the OLED panel itself. Google Assistant and Alexa are naturally both here, and you'll be using an Android smart TV platform that largely improves on its past iterations.

Sizing up the competition

There are less expensive Sony TVs out there, of course. The new Sony A8H OLED starts at just $1,899 / £1,799, putting it in a similar ballpark, and may be the way to go if you want a 55-inch set rather than a 48-inch one.

Sony was also beat to the punch by LG, which released a 48-inch CX OLED earlier this year – and which retails for a decent amount less at just $1,499 / £1,499. Part of the price disparity may be that LG manufactures its own OLED panels, and sells them on to other TV brands, giving LG both a headstart at using the new technology and a price advantage at implementing them. 

Either way, both models received five-star reviews on TechRadar, making either of them a smart choice for your home – but the Sony A9 will cost you a little bit more of your cash.

Henry St Leger

Henry is TechRadar's News & Features Editor, covering the stories of the day with verve, moxie, and aplomb. He's spent the past three years reporting on TVs, projectors and smart speakers as well as gaming and VR – including a stint as the website's Home Cinema Editor – and has been interviewed live on both BBC World News and Channel News Asia, discussing the future of transport and 4K resolution televisions respectively. As a graduate of English Literature and persistent theatre enthusiast, he'll usually be found forcing Shakespeare puns into his technology articles, which he thinks is what the Bard would have wanted. Bylines include Edge, T3, and Little White Lies.