Sonos opens first flagship store in the Middle East

Sonos Flagship mall
(Image credit: Sonos)

Sonos physically arrives in the region with the launch of its first flagship store in Dubai, UAE. Having opened doors at the iconic Mall of The Emirates, the new space offers a multi-sensory experience to fully immerse customers in the easy-to-use Sonos sound system. Reimagining the concept of accessible luxury, sound enthusiasts and the tech-savvy are now able to visit the store and discover a wide range of trusted and premium audio solutions, ranging from all-in-one speakers and soundbars for your TV to portable, Bluetooth speakers that you can also take outdoors.

Sonos Features

Sonos is a software-driven audio company that offers an open platform that seamlessly works with services on offer today. Apple Music, Anghami, Spotify, Amazon Music, Audible, and many more.

It is compatible with both Amazon Alexa and the Google Assistant for hands-free control on WiFi. All Sonos speakers and components connect over WiFi to build a system that perfectly aligns with its customers’ needs: one can put on a podcast in the bedroom while someone else watches TV in the living room or group all speakers to play music in sync.

Sonos' application allows consumers to control their products in every room via a WiFi-connected tablet or mobile phone for a simplified way of life, allowing customers to discover all the content in the world and enjoy their music, radio, audiobooks, films, series, and more via the Sonos app. Consumers are also able to connect other audio products and brands to the Sonos application via an external amp, which allows them to receive that connectivity and have full control over every zone in their house for an uninterrupted and immersive experience.

True to its ethos, the brand aims to offer multi-functional audio solutions with hi-fi features for higher sound quality, whilst facilitating consumers' busy lives by developing an easy-to-use and trusted multi-room system. 

Sonos system starts with a single speaker that one can add more speakers to over time, growing the perfect system. Effortlessly connecting with a multitude of services and brands, it provides customers with a seamless and personalised sound experience. Sonos creates technology that celebrates sound, continuously refines the listening experience, and connects listeners with creators.

Sonos Store Location

The Sonos regional flagship store is now open and located at Level 1, Mall of The Emirates (Dubai, UAE).

Mostafa Eltaweel
Sub Editor at TechRadar Middle East

Mostafa has been working in the tech journalism industry since his teenage years following his childhood passion for PC hardware, tech and video games. Besides tech, his new interests are Esports scene and regional competitions.