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Video: Apple should drop the iPhone

Video: Apple should drop the iPhone
How does the Apple Tornado sound?

The Apple iPhone. A product synonymous with the advent of the smartphone and largely credited for shaping the current crop of mobile devices - but is it time for a change?

Back in 2007, the iPhone brand wooed fans with its simplistic concept (who puts the description of the product in the brand name anyway?), but the novelty is wearing thin.

Perhaps Apple is alienating those who are not hardened fans, the people who are put off by the iPhone brand no matter what the handset actually offers.

So could a new name reignite interest by those turned off by the iPhone and open up a whole new market to Apple? Let's find out.

More QuickRadar

Has the mere suggestion of Apple dropping the iPhone brand got your blood boiling? Then get ready to pop with more QuickRadar videos.

John McCann

John joined TechRadar a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs of some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.