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O2 proclaims Palm Pre opening sales a success

Palm Pre - O2 happy with early sales
Palm Pre - O2 happy with early sales

The Palm Pre went on sale on 16 October, with O2 announcing the first day was a roaring success.

It told TechRadar that consumers were very interested in picking up the new handset, with most flocking to Oxford St to get their smartphone fix.

"We've sold more Palm Pre alone today that we normally sell total devices on a Friday," a spokesperson told us.

"And one in two customers is buying a Touchstone charger, with the majority buying two."

Not an iPhone beater

The network didn't give any comparative figures against sales of the iPhone 3GS earlier this year, likely because the network will have shifted far less units of the Palm Pre compared to Apple's phone, given it was being outsold ten to one when both launched in the US.

It will also have to compete with the likes of the BlackBerry Storm 2, recently announced by RIM, and the HTC HD2, which is likely to be the most powerful handset on the market when it launches soon.

But it's still a decent number of sales for the phone O2 is looking at to fill the iPhone exclusive-shaped hole in its catalogue, and it will be interesting to see how British users react to the new style of device.

Gareth Beavis
Gareth Beavis

Global Editor-in-Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.