Now that Sony and Samsung have set the smartphone pace for 2014, all eyes are on Apple.
But we're not ones for waiting around so we've put together a concept video of the iPhone 6 based on rumours and our own wishlist for what the handset will look like. Something like this, please Apple. Please?
When it comes to the design, some fans will cry, "If it ain't broke, don't fix it!" But the fact remains that the iPhone has stuck to a very similar look throughout its existence, with arguably the only notable evolution being the one between the 3GS and iPhone 4.
Regardless of whether you love or loathe the iPhone's looks, Apple needs to stay fresh if it hopes to stay ahead of the game. With the Cupertino firm remaining understandably hush-hush on its next iPhone outing, we're really hoping for a swish new handset a little like this: