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Asus planning cheaper netbooks in 2010

Asus looking to take command in market
Asus looking to take command in cheaper netbook market

Asus is planning another assault on the cut-price laptop market by using ARM's chips to help bring down the cost of the devices again.

CEO Jerry Shen has said the company will be launching a machine based on the chip manufacturer's architecture, bringing a device that bridges the gap between smartphone and netbook.

According to Reg Hardware, the CEO says the new device, which may launch for around £150, will help keep the company at the sharp end of the cut price laptop market, after the success of the early EEE PCs.

Smarter than nets

This hybrid device would traditionally have an even smaller form factor than a netbook, which nowadays packs a 10-inch screen on average, but would need smaller batteries thanks to processors sucking less power.

The company has been seen demoing such a machine at Computex in June running Android, which would make sense as the mobile OS has obviously been optimised for chips that were created for phones.

The likelihood is we'll get a UK release date of Q1 2010, so the next year could herald a year of even smaller and cheaper netbook - who would have guessed that?

Via Reg Hardware

Gareth Beavis

Global Editor-in-Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.