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Single-letter domains auctioned off, raise a pretty penny

Single-letter domains auctioned off, cost a pretty penny
Wonder who got

Nominet has auctioned off its one- and two-letter domain names, with twelve of the single letter addresses netting an average of £39,000 each.

Google was reportedly gunning for, but it went instead to internet investment firm Any-Web, which paid a "high five-digit" sum for the G address, according to the Financial Times.

Facebook had more luck picking up, while Mercedez Benz nabbed and H&M grabbed

Supermarket sweep

Any-Web wasn't just in it for the Gs though: it spent a reported £500,000 on 170 domains for future business opportunities.

But if there's one thing you can rely on geeks to get geeky about, it's the internet: it seems that a number of domain name enthusiasts also bid on domains simply to bolster their collections.

The auction of 2,831 web addresses raised over £3 million for the Nominet Trust, a charity that promotes online safety and works to increase access to the internet across Britain.

Via Financial Times,

News Editor (UK)

It's a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she's constantly on the hunt for top news and intriguing stories to feed your gadget lust. And having been immersed in the world of tech and tech rumours for more than six years, she can spot a photoshopped iPhone 8 image from 20 paces.