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While the Alpha A7 III can't quite boast the sheer breathtaking performance or resolution of its pricier siblings, it's a brilliant camera that will tick a lot of boxes for many photographers.
Sony has taken some of the best bits from its flagship Alpha A9 and A7R III and distilled them into a single camera that offers a fantastic mix of performance, image quality and price.
The 693-point AF system is simply stunning, and rival cameras at a similar price can't even get close to its sophistication, while the 10fps burst shooting speed should satisfy most peoples needs. The full-frame 24.2MP back-illuminated sensor delivers excellent results throughout the ISO range, while the dynamic range offered is equally as impressive.
Meanwhile the refined body design borrowed from the Alpha A7R III makes it a much more satisfying camera to use than its predecessor, while the ability to shoot uncropped 4K video makes this a very versatile camera.
There's still room for improvement though, with more touchscreen control needed, while less 'tearing' in the viewfinder would be welcome. We're also a little dubious about some of the weather-sealing round the accessory ports, but Sony obviously reckons it's done enough to protect the internals of the camera from the elements.
These are all minor niggles though, which fade away when you look at the wealth of features the Alpha A7 III offers. For the price, there's nothing that can touch it.
Canon EOS 6D Mark II
Canon's enthusiast-focused full-frame DSLR is a solid performer, but it can't keep up with the Alpha A7 III in the performance stakes, with a modest 6.5fps burst shooting speed and conservative 45-point AF system. Dynamic range could be better as well.
Read our in-depth Canon EOS 6D Mark II
Nikon's D750 is one of our favorite full-frame DSLRs, but it's starting to show its age against the Alpha A7 III. Handling is excellent, but like the EOS 6D Mark II struggles to match its new mirrorless rival in the performance stakes.
Read our in-depth Nikon D750 review
Sony Alpha A7R III
The Alpha A7 III should be enough camera to suit most people's needs, but should you need even more pixels then look no further than Sony's A7R III. It's an incredibly capable camera, and the one to go for if you need to produce big images.
Read our in-depth Sony Alpha A7R III review
Phil Hall is an experienced writer and editor having worked on some of the largest photography magazines in the UK, and now edit the photography channel of TechRadar, the UK's biggest tech website and one of the largest in the world. He has also worked on numerous commercial projects, including working with manufacturers like Nikon and Fujifilm on bespoke printed and online camera guides, as well as writing technique blogs and copy for the John Lewis Technology guide.